The first port of call for many content creators, blog enthusiasts and internet marketers, is a fresh WordPress installation.
The ease of WordPress is what attracts these people. After all, most hosting providers have good wordpress packages that handle all the technical stuff for you. For example, Hostgator, the host that I use.
But, is WordPress good for SEO? Is it tailored for ranking and is it easy to configure for these purposes?
Well, I can’t shout about WordPress’ SEO features out-of-the-box. Although, it does aid in maintaining structure from the get-go. And, it provides you with a huge array of potentially-powerful addons.
Out of the box, there are few things that are good for SEO
Instead, the magic is realised when you combine good practice, strong plugins and robust strategy.
Good practice with WordPress boils down to your approach to content. Strong content is original, natural and attention-grabbing. Search engine optimisation is a multi-faceted beast, but one thing’s for sure: if your content is good your rankings will hold.
Aside from the content, there are a few more pointers on good practice: don’t go black-hat, never attempt over-optimisation, and steer clear of rule-breaking.
It’s plugins that make WordPress great for SEO
As I mentioned earlier, it’s the plugins that are good for WordPress SEO. With that being said, there’s quite a lot to choose from. As a general pointer, go for the most popular plugins.
Yoast SEO is a standard
Plugins like Yoast SEO are a solid starting point; Yoast covers everything from keyword analysis, meta-tag attribution and sitemap generation. It’s user-friendly, hugely customizable and thankfully free.
BIALTY is another great plugin
As you delve in deeper into the WordPress plugin library, you’ll find more SEO plugins like BIALTY; a plugin that automatically attributes image alt tags; great for ranking images and adding sauce.
Table of contents is also really good
Another plugin you should consider is TOC+(table of contents plus); this plugin depends on the style of your content; but the added on-page links to different headers creates an extra-level of SEO that is unrivaled.
Not all SEO is on-page
No doubt, some of you are scoffing at the off-page SEO behemoth. Here’s why I’m not covering it.
Put frankly, with enough off-page SEO you could rank a text file. So I’ll stick with the SEO components that are WordPress based.
To close, your strategy should incorporate the use of good content, sound tactics and powerful plugins. All of which are easily attained through WordPress.
With these components in tow, I would say WordPress is pretty good for SEO.
Let me know what you think in the comments section below.