Snapchat‘s been around for a while, I have used it a lot in the past. I only recently reinstalled it because hey, there’s a tonne of reasons why it’s about to get a whole lot better.
1# Snapchat Is About To Go Public
When a company goes public, investors get in on the action. When more money floods in, things tend to get bigger and better.
— David A. Greetham (@DavidAGreetham) October 8, 2016
2# They’ve Got A Crazy Amount of Users
If you want to get free traffic, you need to be on social media. And being on a growing social media network is essential.
A network with over 110m daily users.. Come on, don’t pass up on it.
3# They Get 5X More Engagement Than Most Paid Video Ads
— Bulger Partners (@BulgerPartners) July 13, 2016
The best part about this is that Snapchat is free to use. You could be paying for video ads and only get 1/5th of the potential engagement.
Also, you can guarantee that a given person is going to watch your video for X seconds. Unlike video ads, most people are trained to click Skip or simply close.
4# Unrelenting Access To The Younger Generation
Seeing all the freshers on snapchat is making me feel some type of way. Like I'm mad old and didn't take full advantage of my youth.
— Stef (@FLOTUK) October 6, 2016
It can be difficult to push your business to a younger audience. But if you want to do it, Snapchat is definitely a great way forward.
37% of users are aged 17-24. Read more here.
5# The Figures Are Crazy
Check out Snapchat’s statistics here: http://expandedramblings.com/index.php/snapchat-statistics/
All in all, Snapchat is something you don’t want to miss out on with your business. Whether you’re a blogger, retailer or anything in between, you need to get on it.
Until next time, Josh