Ranking on YouTube can be difficult, especially without the right approach. A fundamental part of this blog’s inception was the ability to rank YouTube videos using SEO techniques that my competitors simply don’t possess. Within just a month I’ve managed to rank for some great keywords that have been pulling loads of unique users everyday in what is a very competitive market. Here are my 5 YouTube SEO tips for 2015.
1.Write bigger and better descriptions
My first SEO tip for YouTube is based on the biggest on-page asset that you have, your description. Long gone are the days where you could stuff a list of keywords in your description and hope to rank; YouTube aka. Google, is far far far cleverer than that, so be legitimate.
If you aren’t literate, than get a friend then get your spouse, sibling or child to do it for you, preferably the one that can write the best. The trick is not to be to too articulate with your punctuation and wordings, but rather to keep it simple, descriptive and too the point, after all you are feeding a robot, not a Grammar Nazi.
2. Choose your targeted keywords with more care
When I say with more care, I’m not telling you to make sure you put in 2000 exact match keywords that you want to rank for into your tags section; taking more care over your targeted keywords means:
- Physically look at how many people are ranking for that keyword
- Run an SEO analysis on the top ranking videos that you’ll be competing against
- Make an executive decision based on subscribers, views, likes and social shares as to whether or not your keyword is too broad
- Find some micro-niche keywords if everything is to ambiguous
- Describe the contents of your video in a few short word/phrases
Fooling the system is what fools do, but anyway, that rounds up YouTube SEO tip number 2 for 2015.
3. Get more social signals
A social signal simply equates to “what Google/YouTube sees as relevant because there’s traffic coming from/to social networks”, and generally its considered as an SEO tip that’s going to become a lot more prevalent in coming years as people no longer talk “irl” but do on Facebook.
If you’re fortunate to have no friends, you’ll have enough spare time to share your own content on social networks including (but no limited to the obvious):
- Google Plus
I just want to stress Google Plus, once more… Google Plus… this is because YouTube and Google Plus, you guessed it, are owned by the same company and given that Google for some magical reason “can’t read Facebook”, your best bet is to share it on their social network as it’s likely hard0coded to recognize what it’s sibling does. Pinterest is great too as you can compile your videos into keyword rich “boards” that obviously does wonders for telling Google what’s what.
Don’t forget social bookmarking sites either, while from my personal experience they tend to do apparently nothing for direct traffic to my links, they do carry authority and that mystical “link juice” people talk about, so make sure you get your YouTube videos on at least the 3 D’s and the others listed below:
4. Beg for user interaction
While you can create multiple accounts and like, subscribe and comment on your videos, if you’re not prepared to do this everyday, you kinda need to ask your viewers to do this for you. Positivity (thumbs up & subscribing) + socialising (commenting) = better rank; so, ask your users to do their parts and make sure that you not only reply to your users, but create conversation, increase activity, and when someone makes a good comment, thumbs up their comment, it adds more to the viability of the video.
5. Upload your videos in HD
240p – 480p uploads seem manifest magnetic properties to the close button on the tab for me, as it does for the majority of other people. Video quality is directly correlated with audience retention and surefire way to repel your audience is by uploading sh*tty videos, it only takes a few minutes more to render videos in good quality and to upload them, but this does wonders for audience retention which is a massive youtube SEO factor.
That’s all for my YouTube SEO tips for 2015, I hope that these points will be used and put to their full potential, obviously there are a whole loads more SEO tips that I could have given but I need content for other day’s too, so subscribe via. email or register to my blog and you’ll be notified of all future updates.
Oh, and use the comment box below to express your opinions.