- CPA content locking is an internet marketing method used to make money
- This tutorial will show you how to do it, step by step, with a bunch of tips thrown in
- Although it’s targeted at beginners, there’ll be some tips that for people who’ve done it before
I’ve been involved in CPA content locking since 2012. Having experienced the highs and lows, I’m going to show you how CPA content locking works, and how you can start using it to earn money.
CPA content locking allows you to monetize the things you’re interested in. It’s easy to get started.
This guide will take you through the process step-by-step; lets start our CPA content locking journey!
What is CPA?
CPA(cost per action) is a form of internet marketing. Publishers(you) get paid when you get people a specific action on an offer.
Examples of CPA actions
Actions are simple tasks, such as:
- Entering a giveaway
- Downloading a mobile app
- Completing a survey
- Signing up for a freebie
Every time a user completes an action, you get paid!
What is CPA content locking?
Building the quick intro to CPA above, CPA content locking is the process of locking content in order to get people to complete CPA offers.
You will lock some content, with a locker provided by a CPA network, and then share this with other people.
It’s a form on incentive marketing; people will unlock your content, because they want it. But to do so, they must first complete a task. It works because people don’t need to part with their money; it’s easy to input an email address.
The best CPA networks for beginners
Now that you have the basic gist of what CPA content locking is, you need to signup to a CPA Network.
Below is a list of the best CPA content locking networks.
Most of them require an application process; to get ahead quickly you should sign up to one as soon as possible.
This is probably the most popular CPA content locking network. There are others, but generally, when you think content locking, you should be thinking CPAGrip. Although they are geared towards lockers, you can also use them for direct offers too; we will not cover direct offers in this tutorial.
I’ve been with CPAGrip since 2014. They’ve never missed a payment, they give highly competitive rates on their offers and have a super-user-friendly dashboard.
If you’re not the most tech-savvy I would strongly recommend this network simply on the basis that the dashboard is so easy to use. Additionally, I’ve got a video tutorial on how to install CPAGrip’s content locker on WordPress, that would do you nicely.
They have a chat-room-style facility in the dashboard once you’ve signed up where you can ask questions, contact the affiliate, and discuss CPA marketing content with the rest of the community. This is a very powerful tool that you should that advantage of.
- Page lockers
- URL/File lockers
- Offer Walls
- Virtual Currency lockers
- Referral program
AWM is another CPA content locking network definitely deserves a place in the top 3. It has the same features as CPAGrip but has a lot more pre-set lockers, a product checkout locker for multiple offer completion, and some other more advanced features.
The only notable downside, is the slightly more complex dashboard, but don’t let that deter you. The payouts are incredible.
The guys at CPALead proudly state that they “invented content-locking”, they also offer the opportunity to block adult content, something that other networks rarely offer. They have about the same features as CPAGrip and AWM. The dashboard is fairly straight-forward.
Now that you’ve chosen a network, you need to start considering a niche, a section of the market that you’re going to providing content for.
How CPA Content Locking Works
Let’s say that I run a YouTube channel devoted to gaming. I would make a video giving away some sort of mod or hack for a game.
To profit from this, I would use CPA content locking; lock the download, and get the user to complete the offers.
When my viewers go to download this file they would be asked to complete an offer.
I’m then paid anywhere between $1-20+ per download–this is dependent on the offers available on the network at the time. But for a single download, CPA content locking makes it super profitable.
The trick to increasing your downloads, and your general exposure to more people, is to find a popular niche. An area of the market. For example Gaming, or Cooking tutorials, or Oceanic Wallpapers.
How To Find A Popular CPA Niche
Most people go for the ever-green niches when they first start out in CPA content locking.
Unless you’re a natural, it’s unlikely that you’re going to outplay the weight-loss, dieting, and acne-treatment tutorial heavyweights with your CPA geared content.
Evergreen niches are niches such as weight-loss, investment strategies, relationship advice, or ache treatment. Niches that basically don’t die.
To make your life easier, and more profitable, you should target trending niches. These are easier to find than you might think! In fact, there are some white-hat CPA methods you can use in an article I wrote.
See whats trending
Trending niches that are topics/products that are really popular at present, such as things in the news, on TV, or season-specific.
The News provides a fantastic source of trending niches, keep your eyes on the news and when breaking news comes out about some software, concept, or person, then create some relevant content, this could be: an eBook on how to get, achieve or create the content; a set of artwork you’ve created; a competition page to win the item; absolutely anything that you could potentially lock.
If you want to find the very hottest content on the internet, then you should check out Google Trends, it highlights the most searched for content each and every day, and it has a tonne of statistics to.
Research the demand
There’s no point entering a niche if there’s no demand (traffic) for it, unless of course, you’re going to create the demand (which is hard).
It’s better to use tools such as Google AdWords Keyword Planner to decide how many people are searching for content on the internet. This tool allows you to type in a certain keyword and it will show you how many people are searching for it per month.
- How to find perfect keywords with AdWords Keyword Planner
I’ll discuss later on how you’ll rank your website on Google so that you can start feeding that traffic to your lockers.
If you’d like a tutorial on how to use the Keyword Planner tool to find strong niches then here’s a great tutorial by eCommerceFuel.
Once you’ve got a good idea for a niche that you want to enter, you’re going to need somewhere to start putting your content.
Start a WordPress site
Once you’ve found yourself a killer niche that’s got some obvious demand and great potential gap for traffic, you need to set up a website.
This isn’t vital to CPA content locking, but I strongly advise it.
Check out NameCheap; they offer a really cheap, quick to set up service that’ll have you running in the next 5 minutes.
A simple, effective method to create lockable content
Read this if you don’t know how to lock your files with CPAGrip yet. You can’t do CPA content locking if you don’t know how to lock your content …
Information products are that easiest things for you to start distributing and locking.
- Video Guides
You can distribute anything, software, videos, music, art, but for now, I’ll recommend information products. The same concepts can be applied to anything.
Now you’re probably thinking “I don’t know how to write an eBook” or “I don’t anything about weight-loss”.
Writing an e-book is simple. You can write-up a document in Microsoft Word–or any word processing alternative–and export the file as a .pdf file.
And there you have it, your e-book is ready to go. The majority of the content you need to create an eBook is readily available on the internet.
For example, if were to create the eBook I’d simply pull information from sources such as:
- 16 Ways to Lose Weight Fast – Health.com
- Drop 5 Pounds in a Week – Cosmopolitan.com
- How to Lose Weight Fast: 3 Simple Steps, Based on Science – AuthorityNutrition.com
These sources are all reputable sources and most people would have no problem rewriting some of the given points.
If it were a chore, Freelancer.com provides a great platform for you to pay expert freelancers to do the writing for you. A 1000-2000 word passage would only cost in the region of $10-30 tops.
How to make an attractive information product
The trick to CPA content locking is making a product look likes it worthwhile. People love information products; there’s a proven dopamine boost that occurs when learning something new. Make an attractive product.
I mentioned earlier that you can make an eBook by writing a Word document and saving it as a pdf … It really is as simple as that.
Let’s theorize that you’ve start a diet website. And you call “JoshsSuperDiet.com”. Now you need to create a product with a catchy name.
“How To Get Ripped: 9 Simple Expert-Verified Methods”.
Next I’ll Google “how to get ripped”, and I’ll open the top few articles. Each article will have a few methods on how to get ripped.
Grab your 9 favorite methods, and rewrite them into your word document. Throw in a copyright disclaimer so you can sue anyone that distributes your eBook without your consent. Here’s some copy and paste copyright disclaimers.
Finally, save your product as a .pdf. Upload your book to a file-host such as Zippyshare or Mega. Make sure that you set your upload to Private so that your link isn’t put onto Google.
Find hot content within your niche
The same way you found your trending niche, you need to use Google Trends to find what’s hot.
If you’ve started a dieting site, you could look for celebrities in the news that look especially attractive.
Using their name as the selling point, you could then put out a new eBook could “5 Ways To Get Slim: Like Kim K at VMAs” or something like that!
Driving Traffic to your locked content
So you’ve got your site up, you’ve written a little information about your product and you’ve locked the download link for people who want it.
Next, you need some traffic. This is hard for many. But there are good methods.
Submit your content to search engines
First of all, you need to submit your site the search engines. Otherwise, people can’t find you. Here’s a list you should use when CPA content locking!
- Google Submit URL
- Bing Submit URL
- Yandex Submit URL
If you go through each search engines’ webmasters dashboard then you’ll also be able to submit your sitemap, this has a number of benefits.
Share your content on social media
Create pages on social media. Most people are on Social Media. So put yourself out here. Simple.
Now, the first obvious few are: Facebook, Google+ and Twitter. However, Pinterest is fantastic too. It’s great for pictures especially.
Any good site or reputable business will have a social media account, it’s an incredibly overlooked SEO indicator.
This is a great tool for keeping in touch with your customers, they can follow you, share your content and it helps you to rank better on search engines.
Beware that CPA content locking may not be looked upon favorably by social media sites; so create a website with lockers; don’t direct link a locked file or URL.
Post videos on YouTube
YouTube is the second largest search engine in the world. It’s bigger than AOL, Bing and Yahoo.
Videos are great tools for CPA marketers. You can influence your viewers. Influence them to buy things.
More importantly, you can tell them about how your fantastic diet e-book is available for free when they sign-up for a simple offer. People love free stuff, right? Right.
If you’ve never made a video before, then pick one up for $5 from Fiverr.com. $5 is pennies to pay for a high-quality video with a voice-over. Especially when you could make more than that after one download!
It’s important that you optimize your YouTube videos. Read this article I wrote on how to rank YouTube videos quickly and effectively.
Boost your YouTube views, build social proof
This is the most important part of getting traffic when CPA content locking.
Boost your videos.
You need to increase views, boost your subscribers and likes, and increase the number of comments.
The best place for this is SEOClerks.
You can get YouTube packages including a few 1000 views, 100s of subscribers, 100s of comments, and likes for $1-5. A measly investment to rank your YouTube videos #1 for the keyword that you’re aiming to tackle.
There are also other services available where the sellers will boost your site to the first page of Google, this obviously presents a very strong possibility to make money.
Optimize your earnings
Once your traffic starts rolling and you start making some money, then you need optimize your offers.
With CPA content locking, the money is earned whenever your user completes. Make sure you’re getting the most money for each unlock.
You don’t want to end-up being paid pennies when you could be earning dollars for each download.
Once you’ve put all of this into practice, you need to repeat.
£1000 a month means you need approx 500 CPA leads per month (at $2 per lead). That’s just over 10 per day. If you have 10 CPA sites that only convert one person per day, you’re on the right track.
And that’s the end of my CPA content locking guide!
Of course, now, you’ll want to put this into practice. Bookmark this page, or check out some more make money tutorials written by me.
If you have any questions feel free to ask! Remember to share this super-tutorial with friends and family.
Until next time, Josh