Ranking eBay listings with SEO, getting more traffic, getting more sales; 5 simple steps.
A solid eBay SEO strategy is vital, especially in such a competitive marketplace.
I have been an eBay power seller for a few years now and my eBay SEO strategy has consistently allowed me to outperform the majority, even if they’re undercutting my prices.
So let’s say you’ve already got your product and you’re ready to put it on eBay, before you click the Sell button, search for your product on eBay; searching for your product is going to give you valuable information about what is and what isn’t working.
First of all you can see the suggested search terms, the ones at the top are the most likely to be searched as eBay suggests these to everyone. If eBay is suggesting a specific search term for people looking for what you are selling entitle your product with this search term, it only makes sense.
Once you’ve found a good search term, benchmark on what the top-ranked sellers are doing with their titles, and if you’re feeling really naughty, copy them.
Gone are the days where you can write a few scrappy lines on eBay and be found; you need a good eBay SEO strategy, in other words, you need to write a good amount of text that has your search term/keywords in there. Keyword density is important on eBay, you can’t really specify your keywords so you need to make sure your keyword is prevalent in your listings.
If you don’t know what your keyword density is then optimized your description from the start using: http://tools.seobook.com/general/keyword-density/
A good starting point would be to type at least 200-300 words and get a keyword density of approximately 5%-10%; usually, this could be classed as quite high, but eBay is not Google, their search engine is going to be less toned up to find keyword-stuffed articles.
Slap your targeted search term in a nice bold, italic, underlined, h1/2 tag; typographic tags not only work well for search engines, but they’re aesthetically pleasing, perhaps not if you itali-bol-underline it, but simply getting the <h1> tag around a title is good enough for eBay, Google & all the others that might snoop around your listing.
eBay stresses time and time again that you need to add pictures, not just crappy little ones, but nice big pictures.
If you don’t have the means to do this, then copy images from completed listings, better yet, head over to trusty Google Images and whack in some stock pictures or marketing scenes that have a super-high resolution.
While using other people’s pictures is not particularly correct, you can argue the case that you are offering a better perspective through additional content that you simply wouldn’t be able to provide normally.
eBay likes free postage, it’s worth the potential loss of £1-2 that doesn’t incur fees when potentially 100-1000’s more customers are going to view your products.
Additionally, offer some form of express “get-it-fast” postage, this a surefire way to push you up the listings and yes, you can charge as much as you please for this, in fact, you can make it super expensive and just reap the rewards of the added ranking benefits of offering 24-hour postage for £1000.